upmarktech.com

Digital Marketing & Search Engine Optimization (SEO)

Course Duration

6 Months

Enroll By

Every Week

Course Type

On‑campus lab + Online resources

Become a Job‑Ready Digital Marketer in 6 Months

National Vocational & Technical Training Commission — “Skills for All”

Master the complete customer journey—from first click to loyal customer—in a hands‑on program built for Pakistan’s booming digital economy.

Why Choose This Course?

  • Employer‑Focused Skills – 80 % practical labs, 20 % theory. Graduate ready for roles in agencies, e‑commerce, software houses, or your own freelance business.
  • Full‑Stack Marketing – SEO, Google Ads, Facebook & Instagram Ads, LinkedIn, Twitter, YouTube, Google Analytics, Sales Funnels and more.
  • Entrepreneurship Track – Dedicated modules on freelancing, virtual assistance, startup funding and business incubation.
  • Motivation & Ethics – Weekly success stories, workplace‑ethics workshops and career‑building mentorship keep you inspired and professional.

What You’ll Learn

Month

Milestones

1. Foundations

Digital‑marketing landscape, e‑commerce basics, keyword research, on‑page SEO best practices.

2. Technical SEO

Google Search Console mastery, site architecture, speed, schema & UX for ranking.

3. Off‑Page & Google Ads

Natural link‑building, Google Ads campaigns (search, display, video, app).

4. Paid Social

Facebook Business Manager, Instagram & WhatsApp ads, audience targeting, bidding strategies.

5. Omnichannel Growth

Twitter & LinkedIn marketing, YouTube ranking & monetization, Google Analytics dashboards.

6. Career Launchpad

Capstone employable project or 2‑week industry placement, freelancing on Upwork/Fiverr, job‑search tactics for GCC markets.

Program Details

  • Duration: 26 weeks | Schedule: 4 hrs/day (20 hrs/week)
  • Entry Level: Intermediate computer literacy
  • Class Size: 25 learners for personalized coaching
  • Learning Mode: Classroom + Lab + real client briefs

Career Outcomes

  • Digital Marketing Specialist
  • SEO Analyst / Manager
  • Social Media & Community Manager
  • E‑commerce Growth Hacker
  • Freelance VA & Lead‑Gen Expert

Tools & Certifications

Facebook Blueprint • Google Analytics IQ • SEMrush • Ahrefs • Moz • Canva • WordPress & Web 2.0 blogs

Ready to future‑proof your career?
Apply Online today. Seats are limited.

Classes run Mon–Fri, 4 hours daily for six months. Are you available for this schedule?