SEM / Paid Search Manager Job at eMed, LLC, Miami, FL

M0xLLzY2cktqOHg2Q0ZzZmo4SnFCSG9M
  • eMed, LLC
  • Miami, FL

Job Description

SEM/Paid Search Manager

Location: SheMed HQ, Miami, FL 33132

Department: Marketing

Reports to: Director of Marketing

Position Summary

To continue scaling our reach, we’re seeking an experienced and performance-focused SEM / Paid Search Manager to own and optimize our digital advertising strategy across multiple platforms. If you live and breathe paid media, love testing new channels, and thrive on driving measurable results—this is your role.

Key Responsibilities
  • Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, YouTube, X, LinkedIn, TikTok, Facebook/ Instagram, and more
  • Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC)
  • Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
  • Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations
  • Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools
  • Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4)
  • Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social

Qualifications
  • 7+ years of hands-on experience managing high-budget, multi-channel digital ad campaigns
  • Proven expertise with:
    • Google Ads (Search, Display, YouTube)
    • LinkedIn Ads
    • Facebook/Instagram via Business Manager
    • TikTok Ads
  • Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy
  • Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross-channel attribution
  • Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action
  • Strong command of Google Analytics 4 (GA4) and custom reporting tools
  • Excellent copywriting, creative briefing, and testing capabilities
  • Highly organized, results-driven, and comfortable in a fast-paced, growth-focused environment
  • Bonus: experience in healthcare, telehealth, or wellness sectors

 

Job Tags

Full time,

Similar Jobs

Edge Restoration

Mitigation Project Manager Job at Edge Restoration

 ...to: file claims, provide sketch and scope of work, provide photos and documentation Coordinate with tradesmen (plumbers, HVAC, granite, etc.) to ensure job is completed REQUIRED: Must have a valid driver's license, pass drug test and background check, and be available... 

The Art of Living Portably

Executive Coach | Drive Transformation - Remote Job at The Art of Living Portably

 ...Join our expanding global team in the fast-growing personal development sector as an ExecutiveCoach (remote). Were seeking talented professionals to help drive international growth as part of a mission-led company that's changing lives through personal growth, leadership... 

Valve Corporation

Psychologist, Research/Experimental Job at Valve Corporation

 ...questions about Valve's products and business practicesThe psychologists that we currently have at Valve have a graduate degree in Psychology or related field; advanced knowledge of statistics; proven experience applying research skills to the development of consumer... 

RECAP

Certified Peer Recovery Advocate Job at RECAP

 ...s treatment or recovery plan. This role involves facilitating outreach, developing recovery plans, teaching effective coping habits,...  ...treatment and commitment to recovery. Connect patients to community-based recovery supports consistent with treatment, recovery, and... 

Caxton Wealth

Investment banking intern Job at Caxton Wealth

 ...performing individuals who are serious about launching a career in investment banking. This internship is tailored for ambitious individuals...  ...testing, and transaction structuring across live deals and internal projects. What Were Looking For: Currently studying or...