Job Description

Kaeppel Consulting is in need of a Marketing Communications Specialist on-site at a client's location in Erie, PA for a total of 6 months. (Mon-Fri, 8am-4pm)

Job Overview
We are seeking a dynamic and innovative Communication Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective communication strategies that enhance our brand presence and engage our target audience. This role requires a strong understanding of multichannel marketing, digital marketing, and content creation to effectively convey our message across various platforms.

Duties

• Develop and execute comprehensive communication plans that align with organizational goals.
• Create compelling content for various channels including websites, social media, email campaigns, and print advertising.
• Utilize SEO best practices to optimize content for search engines and increase visibility.
• Manage social media marketing efforts, including content creation, scheduling, and engagement.
• Analyze performance metrics using tools such as Google Analytics to assess the effectiveness of communication strategies.
• Collaborate with cross-functional teams to support B2B marketing initiatives and product management efforts.
• Conduct market research to identify trends and insights that inform communication strategies.
• Oversee advertising sales initiatives and budget management for marketing campaigns.
• Implement marketing automation tools to streamline communication processes.
• Write persuasive copy for email marketing campaigns, advertisements, and promotional materials.
• Stay updated on industry trends in digital marketing, e-commerce, and performance marketing.

Requirements

• Proven experience in communication or marketing roles with a focus on digital channels.
• Proficiency in Adobe Creative Suite for content creation and design purposes.
• Familiarity with WordPress for website management and content updates.
• Knowledge of HTML is a plus for web-related tasks.
• Strong analytical skills with the ability to interpret data from Google Analytics and other analytics tools.
• Experience in Facebook Advertising and Google AdWords is highly desirable.
• Excellent research skills to stay informed about market trends and audience preferences.
• Strong copywriting skills with the ability to create engaging content tailored to various audiences.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
• A proactive approach to problem-solving with strong attention to detail. Join us in this exciting opportunity where your creativity and strategic thinking will contribute significantly to our communication efforts!

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